It costs an hour to fake
Twelve tiles, twelve invented businesses, twelve screenshots of something nobody delivered. Anyone can do it in an afternoon, which is exactly why a full gallery on its own tells you almost nothing.
03 / 04Still · the gallery
An empty gallery, and the reason it is empty.
A gallery is a promise that there is something to look at. We have no customer project to photograph, so there are no images on this page at all — not a mockup, not a stock photo, not a screenshot with the name taken off.
Why not just fill it
01
02
03
Because you would never find out.
That is the whole problem with a fake gallery. It works. Nobody checks, nobody can check, and the shop that faked it is indistinguishable from the shop that did the work — right up until you are the one paying.
A placeholder does not stay a placeholder
The moment it is live, it is a claim. "We will swap those out later" is a sentence said inside the business and never once heard by the person reading the page.
You would have paid for the difference
If a gallery is what decides it, then the shop that lies best wins the work. We would rather lose it to somebody with real projects than win it with invented ones.
None of this is modesty. We are telling you the trick because you are going to see it on other sites this week, and it is worth being able to spot.
The conditions
What has to be true before anything appears here.
Written down so it is a rule rather than an intention, and so the next person to edit this page knows what the bar is.
- A real, finished project for a real business, delivered and running — not a pitch, not a trial, not a favour half done.
- That business's permission in writing to be shown, with their name on it. Not verbal, not assumed, not "they would not mind".
- The actual screens or the actual site, as delivered. Not a redraw, not a tidied-up version, not a render of what it might look like.
- A description of what it does that the customer would agree with if they read it out loud.
And what will not appear here, ever
- Greyed-out or blurred logos, or "client name withheld".
- Stock photography standing in for work, or a mockup of something we have not built.
- A number, a percentage or a revenue figure attached to any of it, unless the customer published it themselves.
01 / The gallery · reserved
No image
An empty frame, not a placeholder. Nothing has been photographed for this slot and nothing stands in for it.
A delivered project, as delivered
The actual screens or the actual site of a real business we finished for, shown with their name on it and their written permission to show it.
StatusEmpty. Fills only when all four conditions above are true.
No image
An empty frame, not a placeholder. Nothing has been photographed for this slot and nothing stands in for it.
The same thing, in use
The system running in the business rather than in a demo account — whatever is on the screen that the owner is happy for a stranger to read.
StatusEmpty. Needs a finished project and its owner's written yes.
No image
An empty frame, not a placeholder. Nothing has been photographed for this slot and nothing stands in for it.
A description they would sign
A caption saying what it does that the customer would agree with if you read it back to them out loud. Written by us, checked by them, not the other way round.
StatusEmpty. The caption is the part most galleries invent.
Until all four of the first list are true, these three stay exactly as they are. You are looking at the shape of the gallery with nothing in it — which is a truer thing to hand you than a full one you cannot check. An empty page you can trust is worth more than that.
Look at this instead
Two things that are here, and are real.
None of them is a picture, which is rather the point. Each one is a thing you can use without asking us first.
What missed calls cost you
Four numbers you already know, one assumption named and sourced, and the working written out. It runs in your browser, and nothing you type is sent to us.
Work out the number →What a build leaves you with
The scope, the code, the accounts and the documentation a build with us ends in, described concretely enough that you can hold us to each one.
See the development page →
Fair questions
What people ask when they read this page.
All of these are reasonable, and none of them has an answer we would rather you did not hear.
So you have never done this for anyone?
We have not published a customer project, and that is the claim this page is careful about. If you want to know exactly what has and has not been delivered for someone else, ask on the call and you will get a straight answer rather than a page like this one.
Everybody else has a portfolio. Why not just show something?
Because the only things we could put here are invented, and an invented gallery is worth exactly nothing to you the day something goes wrong. We would rather be the shop that told you.
What happens to this page when you do have work to show?
It fills up, with names on it, with those customers' written permission. The conditions are listed further up this page on purpose, so you can hold us to them later.
Anything else, ask it directly: support@affordableleadsgeneration.ca. A question we cannot answer honestly is one we would rather not be asked twice.
Start here
An empty gallery, and a plan you keep.
Half an hour on the phone, then a written plan of what we would build first. The call and the plan are both free, and the plan is yours either way.
Booking opens an email to support@affordableleadsgeneration.ca — send a time that suits you and we will confirm it.