A face is not evidence
Someone warm, well lit, saying it changed everything. You cannot tell from watching whether they are a customer, a friend, or paid by the hour. Neither can we, on anyone else's site.
04 / 04Motion · film
No showreel, and no case-study video.
Nobody has filmed a customer saying we changed their business, because that has not happened yet. We are not going to stage one, hire someone to read it, or cut a montage that implies it.
So there is nothing to play on this page yet. Three slots sit further down with nothing in them, which is the honest state of them.
Why there is no reel
01
02
03
A testimonial is the easiest thing on a website to buy.
Which is why one on its own should move you very little, from us or from anybody.
A demo video is a rehearsal
Any product looks good in a clip somebody edited. The interesting question is what it does when the caller mumbles, changes their mind, or asks for something you do not offer.
Your own week beats our footage
Nothing we could film would tell you whether this fits your business. Half an hour walking through your own week will, and it costs you nothing.
The day a customer offers to be filmed, we will take them up on it — with their name on it, saying what they actually think, unrehearsed. Until then this page carries none.
The conditions
Three slots, and nothing in them.
These are the cards a customer film would land in. They are built, they are numbered, and they are empty — which is a truer thing to show you than a row of stock footage would be.
01 / Customer film · reserved
No material
Nothing has been filmed for this slot. No poster, no still, no blurred frame — because each of those reads as a thing that failed to load rather than a thing nobody has made.
A customer, named, on camera
Someone we actually built for, saying what they actually think, with their name on it and their permission in writing. No script from us.
StatusEmpty. Fills when the four conditions below are all true.
No material
Nothing has been filmed for this slot. No poster, no still, no blurred frame — because each of those reads as a thing that failed to load rather than a thing nobody has made.
A build, screen-recorded end to end
The delivered thing being used by the business that paid for it, recorded off their screen rather than redrawn, with whatever is on it that they are happy to show.
StatusEmpty. Needs a finished project and its owner's written yes.
No material
Nothing has been filmed for this slot. No poster, no still, no blurred frame — because each of those reads as a thing that failed to load rather than a thing nobody has made.
A before and after, in their numbers
Only if the customer published the figures themselves. A percentage on screen that nobody outside this shop can check is worth less than the empty card it would replace.
StatusEmpty, and the hardest of the three to fill honestly.
What we would need
- A real customer, using the thing we built, willing to be named and filmed and saying what they actually think.
- Their permission in writing, before it goes anywhere near this page.
- No script from us, and no second take because the first one was too honest.
What will never be here
- An actor, a re-enactment, or a voice-over describing a customer who does not exist.
- A montage of stock footage cut to imply a client list.
- A number on screen — a percentage, a saving, a revenue figure — that nobody could check.
A demonstration is not a testimonial, and we will not present one as if it were. If anything ever goes into ALG-R01, R02 or R03, the written permission will exist in a folder somewhere first.
Start here
Talk to us, rather than watch us.
Half an hour on the phone tells you more than a reel would, and afterwards you get a written plan of what we would take off you first — both free.
Booking opens an email to support@affordableleadsgeneration.ca — send a time that suits you and we will confirm it.