Leads leaking out
The call nobody could pick up. The form that lands in an inbox at 11pm. The quote you meant to chase on Tuesday. None of them announce themselves — the money simply never arrives, and you never find out whose it was.
Affordable Leads Generation
Automation · software · growth
We build the software, and automate the busywork, around the business you already run.
We already run one AI product of our own: a voice agent that answers your phone, books the job and files the lead. The rest of this page is the same engineering, pointed at whatever your business still does by hand.
The call costs nothing, and nothing gets built before you have the plan in writing. “Book a call” opens an email — send us a time that suits and we will confirm it.
Workflow automationAI agentsAI voice agentsWebsite chatbotsCustom softwareInternal toolsWebsitesLocal SEOAdvertising setupContentLead captureIntegrations
Where it goes wrong
01
02
03
Three leaks, and every one of them is a person.
Nothing on this list is a software fault. Each one is a job that only happens when somebody has the time and remembers — which, on a busy week, is neither.
The manual drag
The same five minutes, forty times a week: the name copied out of an email into the CRM, then into the calendar, then onto the invoice. It is not hard work. It is just work that never ends and that nobody is paying you for.
Systems that don't talk
You pay for a phone, a calendar, an accounting package and somewhere to keep customers. Not one of them knows what the others did today. You are the integration between them, and you cost more than software.
The gap
What we put in between.
Almost none of this work replaces a tool you already pay for. It is the wiring: what comes in, what has to happen to it, and where it has to land — done by rules you approved instead of by somebody remembering.
📞A call to your line
📝A form on your website
✉️An email enquiry
🔧A job marked finished
What we build
The automation in the middle
Rules you signed off, running without you — and stopping to ask you whenever the answer needs a human.
📅Booked in your calendar
👤Filed as a lead, with the notes
⭐The review request after the job
💬A text to your phone
Which of those we can wire up depends on what your tools will let us in through. That is a question with a real answer, and it is one of the things the free call is for — we would rather tell you no on a call than find out halfway through a build.
What we sell
Three kinds of work, in plain words.
Two of these already run every day — the voice agent that answers your phone, and the dashboard the leads land in. The rest we build to order, scoped on a call and quoted for your business, because a two-day integration and a six-week application are not the same job and one number covering both would be wrong for one of us.
Automate
Take the manual steps out.
The work that only happens because a person remembers to do it. We find those steps, write down what they should do instead, and make them happen on their own.
Workflow automation
The manual steps between the tools you already pay for. A form fills in the CRM. A booking writes the invoice. A finished job sends the review request. You describe what you do by hand; we wire it so it happens without you.
Scoped and quoted after a callMost businesses start with one workflow, not ten.
AI agents that do a job end to end
Not a chatbot bolted onto a page — an agent with a task: reading the enquiries and filing them, chasing the quotes that went quiet, drafting the reply and waiting for your yes. Anything that costs money or makes a promise still stops at you.
Scoped and quoted after a callDated in the written plan before anything is built.
Website chatbot
The same assistant on your website, for the people who would rather type than call. It answers from your own services and prices, takes the enquiry, and drops it into the same list as everything else.
Part of the same platformSame brain as the phone, same list of leads.
Build
Make the thing that isn't for sale.
Software written for how your business actually runs, instead of bending your business around software somebody else wrote for an average of everybody.
Custom software, built to order
The quoting tool that matches how you actually quote. The scheduler your dispatcher would genuinely use. The portal your customers keep asking for. We scope it on a call, write down exactly what it does and does not do, then build it.
Scoped and quoted after a callThe scope is agreed in writing before any code.
Internal apps and dashboards
For the spreadsheet that has outgrown itself. One place where the crew enters the job, sees the day and marks it done — on a phone, in a van, not on a laptop at a desk nobody is sitting at.
Scoped and quoted after a callUsually the fastest thing on this page to build.
Websites, built for you
A site built for you and hosted, wired to your calendar, with the chatbot on it and your receptionist's number on every page. You send the changes and we make them. Not a template and a login.
Built for you, then looked afterYou send the change; we make it.
Keeping it running
Automations break when the tools they touch change, and software nobody maintains quietly stops working. Hosting, updates, monitoring and changes when the business changes — monthly, and you can stop it.
Monthly, and you can stop itQuoted with the build, not sprung on you after it.
Grow
Get found, and keep what comes in.
The work that puts you in front of people already looking for you — and then makes sure that not one of them lands on the floor.
Local SEO
Proper titles and descriptions, pages fast enough to keep, a structure Google can read, and a page for each city and trade you serve, so you turn up for “roofer in Mississauga” and not only for “roofer”.
Scoped and quoted after a callCan be packaged with a website build.
Advertising setup
Search and social ads set up and pointed at a page built to convert: the account, the tracking, the audiences and the wording. We set it up and manage it; the ad spend is yours and goes straight to the platform, never through us.
Scoped and quoted after a callAd spend is separate and stays in your name.
Content
The pages and posts that answer what your customers actually type into a search box — written for your trade, your city and your prices, and published on your own site rather than rented on somebody's platform.
Scoped and quoted after a callQuoted per batch, so you can stop after one.
What we actually run
Step 01Your business
Step 02How it sounds
No client logos. Here is the product instead.
An agency page usually shows you a wall of logos and three testimonials at this point. We are not going to put names on this page that have not agreed to be there, or a case study for work we have not done. So here is the thing we do have: our own AI receptionist and the setup it ships with, exactly as it runs today. Every screen below is captured from the live product, not drawn for this page — this is what we have built, and it is the same engineering we would point at your business.
Name, trade, hours, service area and what you actually do. Paste your website and it reads the rest itself.
Press play and pick the voice, one per language. The callers hear exactly what you heard.
Setup screens from the receptionist we run today. We are showing you the product, not selling it here — bring us your business on a call and we will tell you whether any of it helps.
How it runs
A call, a plan in writing, then we build it.
Four steps, and you can stop after any of them. The first two cost nothing, and the document from the second one is yours whether or not you hire us.
- Step 01A free call
Half an hour on the phone. You walk us through the week — what you do by hand, what breaks, what you already pay for. No charge, and nothing to sign.
- Step 02A plan in writing
We send back what we would automate first, what it would do, what it deliberately would not do, roughly how long it takes and what it costs. In writing, so you can take it to anyone.
- Step 03We build it
In pieces you can see, so you get something working early instead of a big reveal at the end — and you can say stop the moment it stops being worth it.
- Step 04We run it
Automations break when the tools around them change. We watch it, fix it and change it as the business changes — monthly, no contract, cancel when you like.
Ways to work with us
One job
A build
Ongoing
Three shapes of work, and you pick the smallest one.
Every piece of it is quoted for your business after a call, because the same job is never the same size twice. Nobody has to commit to a platform to find out whether one workflow is worth automating.
A single automation
One thing you do by hand, wired end to end and handed over. The cheapest way to find out whether any of this is worth it for you — and the one most businesses should start with.
- Scoped on the call, quoted in the plan
- Days rather than months
- Nothing else in your business has to change
Software made for you
A custom application, an internal tool, a website, or a set of automations that only make sense together. Written down in full before it starts, built in pieces you can see, and yours at the end.
- Fixed scope agreed in writing first
- Working pieces early, not a reveal at the end
- You can stop between pieces
We run it for you
The part most people forget. Automations break when the tools they touch change, and software nobody watches quietly stops working. We keep it running and change it as the business changes.
- Monthly, no contract, cancel when you like
- Quoted with the build, not sprung on you after
- The AI receptionist already runs this way
The call and the written plan cost nothing, and the plan is yours whether or not you go ahead with us. Everything on this page — including the work we would do around our own receptionist — is quoted for your business after that call.
Straight answers
The five questions everybody asks.
What can actually be automated?
Anything where a person moves information from one place to another by a rule: an enquiry into your customer list, a booking into an invoice, a finished job into a review request, an inbox into a filing system, a phone call into a written record. Anything that needs judgement, we automate up to the decision and leave the decision with you. Whether a particular tool of yours can be wired in at all depends on what it will let software do — that is a real question with a real answer, and we would rather give you a no on the free call than find out halfway through building it.
How long does it take?
A single automation between two tools is usually days rather than months. A custom application is scoped on the call and given a date in the written plan before anything is built, so the timeline is something you agree to rather than something you find out. The AI receptionist is the outlier in the other direction: it is already built and running, so pointing it at your business is configuration rather than a build — we go through that with you, and it is a matter of minutes rather than weeks.
Who owns the code, and who owns the data?
The data is yours. Your customers, your calls, your records — you can export them, and if you leave you take them with you. On code: anything we write specifically for your business is yours to keep. The shared platform underneath our own products — the voice agent, the dashboard, the chatbot — stays ours and you licence it monthly, which is exactly why it costs a monthly fee instead of what building it from scratch would cost you. Which half is which gets written down in the plan, before you agree to anything.
We already have software we like. Does that matter?
No, and it is usually the point. Most of this work is making the things you already pay for talk to each other, so we do not start by asking you to move off a CRM, an accounting package or a scheduler that works. We automate around what you have. The one honest caveat: some older or closed systems give outside software no way in, and no amount of willingness fixes that. We check yours on the call, before anyone quotes anything.
What does it cost?
Automation and custom software are quoted for your business, after a call — a two-day integration and a six-week build are not the same job, and a page that gave you one number for both would be wrong for one of you. Nothing here is priced by guessing at what you need. That goes for our own receptionist too: what it would cost to run for your business depends on your calls, and we would rather work that out with you than post a number at you. The call and the written plan that follows it cost nothing either way.
Start here
Bring us the job you keep doing by hand.
Half an hour on the phone, then a written plan of what we would automate first and what it would cost. Both are free, and the plan is yours whether or not you go ahead.
Booking opens an email to support@affordableleadsgeneration.ca — send a time that suits you and we will confirm it.