The demand side

Enough demand to keep the rest of it busy.

Automation only pays for itself when the phone rings in the first place. So we deliver the other half too: getting found where people actually look, running what you put in front of them, writing what goes out, and making sure every enquiry that arrives is followed up the same way twice.

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We fix the ground before we spend anything on traffic — a listing that is wrong and a page that does not answer will waste every dollar sent at them. “Book a call” opens an email — send us a time that suits and we will confirm it.

ALG / MARKETING PLAN WHAT THE PLAN COVERS

MARKETING · ONE QUARTER Where your next enquiries come from Which channels, in what order, what has to be fixed before any of them is switched on, and what you will be able to check yourself.

CHANNELS01 / 05

STATUSREADY TO SCOPE

FOUNDASKEDFOLLOWED UP

01One channel at a time, so you can tell which one did anything.NO RANKING PROMISES

01Get foundRight listing, right hours, right services, in the places people actually search.

02Get askedSomething worth clicking, landing on a page that answers the thing they clicked for.

03Get followed upThe same way every time, whether the enquiry came at nine in the morning or midnight.

Where it leaks

Most marketing money is lost before the ad is written.

These three cost nothing to fix and are almost never fixed, because none of them is anybody’s job on a Tuesday.

The listing that is wrong

Old hours, an old address, half your services missing, or two listings arguing with each other. Somebody searched, found you, read something wrong and went elsewhere — and none of that appears anywhere you would ever look.

The click that lands nowhere

An ad promising one thing, pointing at a home page that talks about something else. The person came for an answer to one question and was handed a menu. They leave, you get charged, and the report says the ad worked.

The enquiry that sits

It arrived. Somebody meant to reply. Two days later it is under thirty other emails, and the only version of “when do we chase people” lives in one person’s head.

The delivery path

Decide → Fix → Turn on → Report.

One verb a step, four steps, and the spending is the third one. The order matters more than the tactics: anything switched on before the ground is fixed just buys you traffic to a bad experience.

Decide what you actually sell

Which jobs you want more of, which you would rather not take, where you will and will not travel, and what makes somebody choose you over the next name on the list. Half of this work is deciding what to stop advertising.

Fix the ground first

Your listing, your hours, your services, the page each promise lands on, and something honest measuring what happens. Cheap, unglamorous, and the reason everything after it is measurable at all.

Turn on one channel at a time

One at a time, so when something changes you can tell what changed it. Search, social, content or email — whichever suits what you sell, and we will say plainly when one of them is not worth it for you.

Report in numbers you can check

What we did, what it cost, what arrived, and what did not work. In your own accounts, so you can open them yourself and see the same thing we are seeing. No dashboard that only we can log into.

What we deliver

Three pieces, and you can take any one of them.

You do not have to take all three, and most people should not start with all three. Everything here is work we would deliver for you; none of it is illustrated with somebody else’s results.

Local search and your listing

Your business profile filled in properly and kept current — hours, services, service area, photos, and the questions people keep asking. Reviews asked for the right way, from customers you actually served, at the moment they are pleased.

PROFILESERVICE AREAREVIEWS ASKED PROPERLY

Ads, set up and watched

Search and social campaigns built around the jobs you want, each promise landing on a page that answers that promise. Budgets you set, in an account in your name, watched rather than left running.

SEARCHSOCIALONE PAGE PER PROMISE

Content and follow-up

The pages and posts that answer what people ask before they ring, plus email and text follow-up where you have consent to send it, with an opt-out on every message. Written in your voice, not in a marketing one.

PAGES AND POSTSCONSENT FIRSTOPT-OUT ALWAYS

The honest part

Nobody can honestly guarantee you a ranking. We are not going to.

Anyone who promises a position, a lead count or a return is either guessing or counting on you not to check. Here is what we will commit to instead, all of which is inside our control.

Your accounts, your data, your decision to leave.

Every account we set up is opened in your name with you as the owner — the profile, the ad accounts, the analytics, the domain. We get access to them; we do not hold them.If you stop working with us you keep all of it, including the history. Nothing is built inside an account you cannot log into, and there is no notice period on the way out.

IN YOUR NAMEHISTORY STAYSNO LOCK-IN

Every account is opened in your name and stays yours.
You see the same numbers we see, in your own logins.
We report what did not work, beside what did.
We say plainly when a channel is not worth it for your business.
Email and text go only where you have consent, with an opt-out on each.
No promise of a ranking, a lead count or a return. Not on the call either.
No fake or incentivised reviews, and none written for a customer.
No bought followers, no engagement pods, no traffic that is not a person.
No scraped or purchased lists. Permission we did not earn, we do not use.

The four lines at the bottom are the ones an agency usually leaves out. They are the reason the rest of this page can be put in writing.

How we define progress

What gets counted, and what you end up holding.

Everything above turns into something you can open in your own logins and check without us. There is no traffic figure, no ranking and no cost per lead anywhere on this page, on purpose.

What gets counted

What we did, and when. Every change to your listing, every campaign switched on, every page and post published — dated.
What it cost. In your own ad account, against the budget you set — not on a summary we typed up afterwards.
What arrived. The enquiries, and which channel each came through. That is answerable because channels go on one at a time, not because something guessed.
What did not work. Reported beside what did, including a channel we tried and would now switch off.
Reviews asked for. From customers you actually served, at the moment they were pleased — and none from anywhere else.

What you end up holding

The accounts, in your name. Profile, ad accounts, analytics, domain — you are the owner. We get access; we do not hold them.
The history inside them. If you stop working with us you keep all of it, and there is no notice period on the way out.
The plan. Which channels, in what order, and what had to be fixed before any of them was switched on.
The pages, the posts and the copy. Written in your voice with your services and your area, and yours to keep using.

Not one of those is a ranking, a lead count or a return, and none of them ever will be on this page. We have no delivered customer marketing to have measured — so a figure here would have come from somebody else’s business, and you would have no way to check it. What you get instead is your own logins.

The other six

Demand is one of seven.

This page is one service. If getting found is not the thing costing you the most, one of the other six is — and each of them has a page like this one.

Marketing is 04, and you are standing on it. Start with whichever of the other six is costing you the most.

See all seven services

Tell us which jobs you want more of.

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