Slow, on the phone it is read on
Nearly everyone arrives on a phone, on a signal that is not your office wifi. A site that takes six seconds to appear has already lost the people who were only mildly interested — which is most of them.
Built, wired, looked after
A website that answers, not a brochure.
Most small-business sites are a leaflet that happens to be online: nice photographs, a phone number, and nothing a visitor can actually do. We build the other kind — one that answers the question, takes the booking, and is still current in two years because somebody is looking after it.
Your domain, your content, your accounts. If you leave, you take all of it. “Book a call” opens an email — send us a time that suits and we will confirm it.
ALG / SITE BRIEF
WHAT WE AGREE FIRST
WEBSITE · ONE BUILD
The pages your customers need
What each page has to do, what a visitor can do on it, and what happens to the site after it launches.
01Written before any design, because a pretty page answering nothing is still nothing.YOU OWN ALL OF IT
01Built for youWritten and built around what your business actually sells, not fitted to a theme.
02Wired to your calendarSo a visitor can book a real time instead of asking you for one.
03Looked afterUpdates, backups and fixes afterwards. Monthly, no contract.
Where sites go wrong
01
02
03
Three faults, and almost every site has all three.
None of them is about how it looks. A site can be beautiful and still be losing you the same customer every week.
Nowhere to actually book
“Contact us” and a form. So the visitor has to ask for a time, wait, and be offered one that does not suit. Three steps and two days, where one screen would have done it.
Nobody has touched it in two years
The hours are last year’s, one service you no longer offer is still on it, and the phone number in the footer is the old one. Not because anybody stopped caring — because no one owns it.
The delivery path
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02
03
04
Agree → Write → Build → Hand over.
One verb a step, four steps, and the words come before the design. Design decisions are easy once you know what each page has to do; made in the other order they are guesses that are expensive to undo.
Agree what the site has to do
Who arrives, what they came to find out, and what you want them to be able to do before they leave. That is the whole brief, and it decides how many pages there are — not the other way round.
Write the words before the design
We write what each page says and you correct it, in your voice, with your services and your area. Only then does anything get designed around it.
Build it, and test it on real devices
Built by hand and driven in a real browser at phone and desktop widths, in light and dark, before you ever see it. Readable contrast, focus you can see, images sized so pages actually load.
Hand it over, then keep it current
You get the domain, the hosting and the accounts in your name. Then updates, backups and fixes as things change. Monthly, no contract, and you can stop.
What we deliver
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02
03
The build, the wiring, and the part everyone skips.
The third one is why sites go stale. It is also the one almost nobody sells you, because it is not exciting.
The build
Pages written around what you sell, built by hand rather than assembled from a theme, and hosted. Fast on a phone, readable in both light and dark, and sensible on a screen reader — because some of your customers use one.
The wiring
A visitor can book a real time against your real calendar, ask a question in writing and get an answer, and reach you the way they prefer. All of it lands in one place rather than in four inboxes.
The care
Updates, backups, broken things fixed, and the content changed when your business changes. Someone owns it, so the hours on it are still right next spring. Monthly, and you can stop whenever it stops being worth it.
What you own
It is your site, and we would rather you could leave.
A site you cannot take with you is not an asset, it is a subscription with a nice picture on it. Everything below is either something you own or a standard we hold ourselves to.
Your domain, your content, your accounts.
The domain is registered in your name. The hosting account is yours. The words and the photographs are yours, and so is the site itself.If you want to take it elsewhere, you can, and we will help you do it rather than make it awkward. Nothing about the way it is built needs us to keep existing.- Hand-written HTML, CSS and JavaScript — no page builder, no theme licence.
- Built for the phone first, because that is where nearly everyone arrives.
- Readable contrast, visible focus, headings in order — tested, not assumed.
- Images sized properly, so a page loads on a bad signal.
- No tracking you did not ask for, and no cookie banner you do not need.
- Every change recorded and reversible — a bad edit is a minute to undo.
- Domain, hosting and analytics in your name, with you as the owner.
- You can take the whole thing elsewhere whenever you want to.
- No client site we can show you yet, and we will not borrow somebody else’s.
How we define progress
There is no load time, no visitor count and no ranking on this page. We have no client site we are able to show you, so any figure here would be borrowed — and a borrowed figure is the same lie as a borrowed portfolio. The list on the left is what your own site starts recording the day it goes up.
What gets counted, and what you end up holding.
Everything above turns into something you can check on your own site without asking us. No load times and no traffic figures on this page, on purpose.
What gets counted
- Bookings taken on the site. Real times a visitor put in your calendar themselves, instead of a form asking you for one.
- Questions asked in writing. And where each one landed — one place, rather than four inboxes.
- What changed, and when. Every edit recorded and reversible, so “nobody has touched it in two years” is something you can check rather than suspect.
- The checks it passed. A real browser at phone and desktop widths, light and dark, contrast, visible focus and headings in order — before you see it, not after somebody complains.
- What visitors did, if you want it measured at all. Analytics in an account in your name — and nothing tracking anybody you did not ask to track.
What you end up holding
- The domain, the hosting and the analytics. Registered in your name, with you as the owner.
- The site itself. Hand-written HTML, CSS and JavaScript — no page builder and no theme licence, so nothing you own needs us to keep existing.
- The words. Written for your services and your area, and corrected by you before anything was designed around them.
- The way out. Every change reversible, and you can take the whole thing elsewhere whenever you want — we will help rather than make it awkward.
The other six
The site is one of seven.
This page is one service. If the website is not the thing costing you the most, one of the other six is — and each of them has a page like this one.
01
Websites is 05, and you are standing on it. Start with whichever of the other six is costing you the most.
AI voice agents
Answers your phone line day, night and weekend, asks what you would have asked, books the job and texts you the lead.
See voice agents → 02AI agents
The same idea in writing rather than out loud: answering on your website from your own services and hours, into the same lead list.
See AI agents → 03Automation
The manual steps between the tools you already pay for, done by rules you approved instead of by somebody remembering.
See automation → 04Marketing
Getting found where people actually look, running the ads, and following up every enquiry the same way twice.
See marketing → 06Custom software
The quoting tool, the scheduler, the portal you cannot buy off a shelf. Scoped and written down in full before any code.
See custom software → 07Systems
The joins. One place a lead lands, one calendar behind every door, one record of what happened, whichever way the customer came in.
See systems →